Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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Be trachtnberg first to ask a question about The Incorporation of America. The Incorporation of America: Mysteries of the Great City. The Politics of Culture. Culture and Society in the Gilded Age.

To purchase short term access, please sign in to your Oxford Academic account above. Paperback25th Anniversary Editionpages. Jul 04, Wclorick rated it it was amazing. Culture and Society in the Gilded Age” was published in and reissued in with a new introduction and a revised bibliographic essay. Trachtenber 24, Humphrey rated it really liked it. At the same time, populism arose as a reaction to the corporate control of politics, but it was swallowed up ot the deep swaths cut by ethnic and religious diversity.

A classic incorporatino cultural history, I was surprised at times at this book’s nuance: Cultural criticism, per se, does contribute its insights: However, seen another way, this spread was viewed as progress: Related articles in Google Scholar. On the one hand, machines represented progress, but they also signified the growth of poverty and poor industrial conditions. Furthermore, he shows how despite its attempts at consolidation, it fostered cultural conflict in various political, economic, and cultural arenas, most fundamentally between labor and capital.

The Incorporation of America: Culture and Society in the Gilded Age

When these are employed, they are quite useful. Trachtenburg, a Professor of American Studies, picks up where author This is an early well, mid year front runner for best book I’ve read all year. Media reporter, reviewer, producer, guest booker, blogger. In each of these chapters, he identifies how signs of progress also included their opposite. That said, today it feels a bit dated and myopic– particularly on questions of race and class.


This conflict gave rise to the idea of the collective voice; the corporation spoke as a voice which evaded liability in contrast with the unions, whose culture developed as a conscious alternative to the culture of competitive individualism, of acquisitiveness and segregation.

Stephanie rated it really liked it Jan 28, Consumption emerged as the hidden purpose of cities. Aug 02, Ann Mcelligott rated it really liked it Incorpodation Through these times of tension, culture attempted to unite people behind incorporated interests, and new lifestyles transformed a life based primarily on tangible experience to one of spectacle.

The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

It furthers the University’s objective trachtrnberg excellence in research, scholarship, tgachtenberg education by publishing worldwide. Andrew rated it it was amazing Sep 09, Trachtenberg also looks at the ways in which the old, Emersonian sense of American promise was replaced by the fear amongst older elites that “republican virtue” and Protestant ascendancy would be replaced by a “European” world of urban class conflict.

You do not currently have access to this article. The book includes a variety of interesting and valuable insights. A fascinating look at the role that incorporation has had on the politics and culture of America. It looks at the Industrial Revolution in the United States through the lenses of culture.

But more than a half century after their deaths, the battle over the American identity and future would be fought again and this time Jefferson would lose by proxy. It is densely analytical but remains an impressively readable narrative through its trachtenherg organization and smooth transitions.

The Incorporation of America – Alan Trachtenberg – Google Books

The work is still incredibly valuable, not only in its interpretation of massive change ripe with inherent tension, but it is also useful for its methodological approach that examines cultural artifacts to determine a generally unspoken societal zeitgeist.

It is this last observation, which Trachtenberg describes via his incredible analysis of the “White City” at the Chicago World’s Fair, that I found most revelatory.

The chapters also expand the bounds of the theme. Incorporation also institutionalized knowledge and fragmented it through specialization. Common terms and phrases advertisement American American Railway Union Billy Billy Budd buildings campaign capital capitalist century character Chicago Civil corporate critical culture decades Democratic dime novels economic Edison eight-hour day enterprise especially essay experience factory Fair fiction Gilded Age Henry Howells Howells’s human ideal immigrant implied incorporation Indian industrial intellectual Knights of Labor labor land Leo Marx literary Literary Realism Louis Sullivan machine machinery Mark Twain mass mechanical ment middle-class modern movement novel Olmsted organization ownership park party perceptions political popular production Pullman Pullman strike radical railroad realism reform regions represented Republican role seemed served social society space spectacle strike style Sullivan Thomas Eakins tion tive ture Turner union urban values vision wealth West White City Whitman word workers working-class World’s Columbian Exposition writes wrote York.


Slavery after Rome, — An interesting study of the factors which contributes to the transformation of the United States during the latter part of the 19th century. The end result was significant changes in the distribution of knowledge and mechanized mode of thought. In conclusion, he offers a highly problematic reformulation of the conflict between “”corporations”” and “”workers”” as a conflict, also, between “”a notion of culture as pleasing prospect”” and a “”still emerging but older notion of culture as solidarity.

He shows how incorporation was a structural cultural phenomenon. Mar 06, DoctorM rated it really liked it Shelves: Selected pages Title Page.

To see what your friends thought of this book, please sign up. In odd pages, one cannot intelligently explicate the historical reality, “”cultural myths,”” and selected interpretations of: A classic look at the changes in American society during the s the years of Twain’s “Gilded Age”, the the years of railway expansion and labour violence and the emergence of tracthenberg corporation as a key feature of the American economy. Other editions – View all The Incorporation of America: