: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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Amazon Inspire Digital Educational Resources. Aug 23, Samantha Schafer rated it really liked it Shelves: I know there is a difference in male and female psychological makeup, but Bridget does an incredible job of explaining how this impacts marketing decisions. But most of the content consists of the author trying to convince the reader that women hwy differently from men, with stories of “duh?!?

Style Your Mind For Success. Like many business books, this could have been about half the length and still made its point.

This book clues marketers into everything from gender differences to a typical day in the life of a woman to the top ten rules about female consumers. See all 69 reviews. Read for book club. In her crusade to teach marketers to become female-literate, Brennan offers very practical advice, urging readers to think twice before using overtly masculine competitive messages, to avoid brennab images and language, and to realise that women, focused on practicality rather than cool bells and whistles, require fairly sophisticated marketing: Please try again later.


So many of the examples where they got it right, my wife shops at and none of these companies take her for granted as she will not stop until she knows she is getting value. If you’re a guy and you think you control the bucks in your bennan again fellas! Duh, that’s common sense for any target demographic. This book was a page turner, fun to read and insightful.

bridgetbrennan | WHY SHE BUYS

They should have more chapters like Chapter 6. Amazon Renewed Refurbished products with a warranty. Beidget I receive at least two per week, they report receiving less than 1 per month typically. Remake the car industry so shopping is pleasurable and more people will buy. I’d recommend this book for insights into marketing to women, and for women interested in learning how marketing to them works. To see what your friends thought of this book, please sign up.

Oct 24, Agata Seidel rated it it was amazing.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

No trivia or quizzes yet. I loved the vignettes about successful businesses and products that have turned sales around or created something new and innovative- the research and development that goes into these products just blows me away!

Brennan is all about the commerce she observes. Women are bridgt engine of the global economy, driving 80 percent of consumer spending in the United States alone.


Why She Buys

No matter your sector, business small, medium, corporate, global or micropolitics, or community based organizations profit or notplease read this book.

Jul 08, Carole Martell rated it liked it Shelves: Books by Bridget Brennan. Jul 07, Pages. But one thing is for sure. If you’re a small business person and want to understand the buying publicread Bridget’s book.

Download our Spring Fiction Sampler Now. Add all three to Cart Add all three to List. Her book is packed full of information and she lays out details of good marketing strategy.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by Bridget Brennan

Typical of practically every business book I’ve read — interesting title, about 5 pages of brigdet scattered among pages of random assertions, truisms, anecdotes, and general “duh!?! Sep 13, Pages Buy. If the business world had a sex, it would be male. Open Preview See a Problem? Really great book, a look at how women think in the decision making process of shopping, what sue needs are and how brands should communicate to meet these needs as a means to resonate with female shoppers.