6 Jean Jacques Rousseau, Toplum Sözleşmesi ya da Siyasi Hukuk İlkeleri, çev. .. garan- tisi olduğunu görmekte ve “yükselen burjuvazinin” ve “toplumsal eşitsizliğin” 52 Cemal Bali Akal, Modern Düşüncenin Doğuşu: İspanyol Altın Çağı, güvenlik dışılaştırma, pazarlama ve ekonomik güvenlik; piyasa hiyerarşisinin. LOJ , PRINCIPLES OF MARKETING, COMPULSORY, 3, 0, 0, 4 Cemal Yükselen, Pazarlama-Ilkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara. Classified ads of new Marketing books and Information & Reference Books books are on with cheap prices Dr. Cemal YÜKSELEN (Kargo Dahil) # Pazarlama İlkeler ve Yönetim- Zafer Erdoğan # .
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Giresun University Lifelong Learning Programme
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
The course consists of the following topics: Understanding and being able to use the models and processes of marketing communication research. Work Placement s None. Transfering the use of data, information and knowledge in research.
Mode of Delivery Face -to- Face.
Defining the research process by marketing communication research models. Explaining the terms; data, information, primary and secondary sources. Recomended Optional Programme Components None.
Explaining the research process by marketing communication research models. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Language of Instruction Turkish. Prerequisites and Co-requisites None. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Explaining the concept cemxl research and defining its importance in the field of marketing communications.
Within the context of this course, students are expected pazaroama actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Lectures and presentation of student assignments.
COURSE UNIT TITLE
Offered to Logistics Programme. Course Policies and Rules To be announced. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Explaining the importance of defining the data correctly in the research process.
Offered By Logistics Programme. Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Understanding and being able pazarkama use qualitative and quantitative research, positivism and post-positivism.
Defining the method of interview in marketing communication research. Introduction to marketing communication research methods and teach the students how these will be used in the business world. Contact Details for the Lecturer s suhal. Office Hours To be announced. Understanding the importance of research, marketing research and marketing communication research.
Assessment Criteria To be announced. Term or Year Learning Activities. Defining; marketing research, marketing information systems, marketing communications.
Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary pazarlaama 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.