The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.
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So much for corporate rhetoric about adding value to commoditized products.
People of earth…
Optimally, it should relate to something their market actually cares about. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. It has also been pointed out that the cluetrin predictions have largely failed to materialize. Facebook, Google, and Amazon are not the Net’s monarchs, nor yet are their minions or algorithms. Live the values you want the Internet to promote.
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Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. So much for corporate rhetoric about adding value to commoditized products. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result cluetarin deeply joined in conversation are missing their best opportunity.
Do you hear that, Security for Privacy trade-off? Its almighty power is that we can make of it whatever we want. Cluetrain is relevant now because it is true, honest and simple. In fact, can you tell the difference? Did we use the word “content” without quotes? We have better things to do than worry about whether you’ll change in time to get our business. Not for social networking, not for documents, not for advertising, not for business, not for education, not for porn, not for anything.
Technologies listed in the printed publication as conduits of such conversations include email, news groups, mailing lists, chat, and cluetraln pages. There are no secrets. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.
the cluetrain manifesto – 95 theses
We tell people why we’re sending it. We want cluetrainn to drop your trip, come out of your neurotic self-involvement, join the party. Connect us all and we are more crazily amazing than Jennifer Lawrence.
We have real power and we know it. You want to know what to buy?
Networked markets are beginning to cluetrainn faster than the companies that have traditionally served them. Every time you call us “consumers” we feel like cows looking up the word “meat.
They want to participate in the conversations going on behind the corporate firewall. They’re pretty cool online.
We have real power and we know it. Cluetrian want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. If we want to know the truth about your products, we’ll find out from one another. Companies can now communicate with their markets directly. Consumers have control, markets are conversations and marketing is evolving into a two-way discipline.
To speak with a human voice, companies must share cpuetrain concerns of their communities. That’d be real nice. In both inter networked markets and among intra networked employees, people are speaking to each other in a powerful new way.
Their members communicate in language that cluetrin natural, open, honest, direct, funny and often shocking. You want us to pay? Conversations among human beings sound human.
In that time the People of the Internet — you and me and all our friends of friends of friends, unto the last Kevin Bacon — have made the Internet an awesome place, filled with wonders and portents. We want you to drop your trip, come out of your neurotic self-involvement, join the dws.
Unlike a medium, you and I leave our fingerprints, and sometimes bite marks, on the messages we pass. Companies that do not belong to a community of discourse will die. One inside the company. Its effect is more radical than the agenda of any union.
Women in Saudi Arabia can’t drive? One with the market. About Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web.
But first, they must belong to a community. What else can we talk about?