EPRG Framework or Orientations Of International Marketing. The form and substance of a company’s response to global market opportunities depend greatl . EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati. Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms, cities and other institutions.

Author: Nat Shaktijar
Country: Germany
Language: English (Spanish)
Genre: Science
Published (Last): 10 June 2012
Pages: 92
PDF File Size: 8.66 Mb
ePub File Size: 8.41 Mb
ISBN: 281-7-17405-216-6
Downloads: 66651
Price: Free* [*Free Regsitration Required]
Uploader: Kigagar


See full list of related question in M. See all related question in M. It does maketing require much investment. When company is small and is not in position to invest heavily in overseas operations, it is better for it to identify countries which have characteristic similar those of home country and export to them.

Marketing strategies are not influenced by the home or host country preferences. Also called pay-as-you-earn scheme, advance tax is the income tax payabl Individuals have internatiinal pay tax on the following incomes: Sign up here or sign in with.

EPRG Framework

Circumstance under which EPRG should be employed. The calculation of taxable income is done for the individual who is an Indian resident. A company with a geocentric orientation views the entire world as a potential market.

This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm. A firm which plans to go international has to markteing a series of st Leave a Reply Cancel reply Your email address will not be published. The different tax authorities and their functions are outlined below: The assessee will be liable for penal int In these companies, opportunities outside the home country are ignored. On the incomes they have earned themselves.


This provides a firm to manage its operations independently, without much interference from its headquartered.

The business of the geocentric company is characterized by sufficiently distinctive national markets that the ethnocentric approach is unworkable, and where the importance of learning curve effects in marketing, production technology and management makes the innternational philosophy substantially sub-optimal.

A Niche Marketing is a small segment of market ignored or not properly served by large players. Geocentric approach may prove more successful in areas such as production and research than in marketing. Geocentric approach encourages global marketing. Finally, it tries to balance both global integration and local responsiveness. These stages are discussed below.

Irrespective of the nationality, the company tries to seek the best men and the problems are solved globally within the legal and political limits.

This framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped. Even if consumer needs or wants in international markets differ from those in the home country, those differences are ignored at headquarters. A regiocentric orientation views different regions as different markets.

Each subsidiary operates independently of others interhational establishes its own marketing objectives and plans. A person who assumes his or her home country is superior compared to the rest of the world is said to have an ethnocentric orientation. I am a mother of a lovely kid, and an avid fan technology, computing and management related topics.

Ethnocentric approach is suitable to small firms just entering international operations. This approach is especially suitable for countries with certain financial, political and cultural constraints. Today in the era of globalization, this approach is not popular. These orientations reflect the objectives of a company towards international operations mrketing to lead to different management strategies and planning procedures.



Often there are major differences between countries in a region. When they look to new markets they rely on what they know and seek similarities with their own country. Firms Go International due to following reasons: Marketing personnel are recruited from that region, regional channels of distribution are developed and policies in respect of other areas such as product, price and promotion have a regional orientation.

Com ma economics ma education ma history ma political science ma psychology ma public administration master degree programs vocational courses.

Self-Assessment is a system under which the taxpayer is required to declare the basis of his assessment e. Niternational management of a company has to decide the type of orientation that a firm should give to its overseas internatioonal operations.

After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people. There are no changes in product specification, price and promotion measures between native market and overseas markets. Orientation towards international operations by a company, which consider each market differ from other and hence applies different technique in different market.

They provide for improved coordination and control.