GFK GEOMARKETING PDF

Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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By browsing our website, you agree to our use of cookies. This example uses GfK map data to produce a block map that shows the population of countries fgk Asia.

GMAP Procedure

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Share insights on regional market traits and strategies with colleagues. Set the graphics environment. Here’s a snapshot of what our geodata and a geomarketing approach can do: Seamless fit between all geodata: How you benefit By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities.

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide: Specify the format catalog to search that has the predefined ISO alpha2 code. GfK’s Map of the Month for November shows the distribution of purchasing power across Europe in This table will be used as the response data set.

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We also calculate data for your specific products and markets. First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. Keep a close eye on market trends and developments so you can respond quickly. Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Specify a GfK map data set named mapsgfk.

SAS/GRAPH(R) Reference, Third Edition

Don’t fill this field! Define the title and footnote for the map.

You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Our maps and market data fit together perfectly, without any gaps or overlaps. The ALL argument specifies that the output should include all of the map areas from geomarketjng map data set.

Geomarketing | GfK Global

Applications Availability Samples Ordering. What we do Our geodata helps you tap more market potential in two key ways: Industries Solutions Insights Success stories. Note that the ISO variable is character. It then calculates the appropriate response levels.

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This website uses cookies. Create a table named demographics using sashelp. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers. geomarrketing

Specify the demographics table just created as the response data set. Also note that the ID variable was a numeric geographic locator code glc in the original sashelp. More information on our Europe Edition Understand how geomarketint data interrelates, and spot opportunities for optimization.

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Geomaketing you can find the latest insights for geomarketing. This lets you plan reliably across multiple market areas and regional levels. Note that the ISO variable was numeric in the original sashelp. GfK’s Map of the Month for October illustrates the distribution of purchasing power for new automobiles in Germany.

GfK’s Map of the Month for December shows the distribution of purchasing power density mil. From information to geomarketibg.

The ID statement specifies the variable that is in both the map data set and the response data set and defines map areas. This gives you a deeper understanding of your markets and operations.

Geomarketing

This website uses cookies. GfK in your country Contact Blog. Produce the block map.