GlaxoSmithKline: Reorganizing Drug Discovery (A). Front Cover. Robert S. Huckman. Harvard Bibliographic information. QR code for GlaxoSmithKline. Free Essay: This case describes the reorganization of drug discovery at GlaxoSmithKline (GSK) following the formation of GSK from the merger. View Homework Help – GSk from MBA at Pace University. GlaxoSmithKline: Reorganizing Drug Discovery MBA Managing Innovation Professor John C.

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When I went from academia to industry, I learned one big lesson regarding the difference between the two: Large firms have a lot to learn from small about new development processes, and move the focus away from research and publishing papers. They were committed to a particular technology reorgabizing resources capabilities were specific to that technology. Leave a Reply Cancel reply Enter your comment here Prioritizing the shortest tasks is particularly detrimental to productivity.

This reorganization placed nearly 2, research scientists into six centers of excellence in drug discovery CEDD. By investing in capital intensive technological advances screening rates are increased and unit costs lowered. In such way Yamada could secure a larger market share. Reorgabizing established firms incurred in sunk costs costs to commit to a particular technologyand they were tending to favor the current technology.

The nature of biotech start-ups is different. Notify me of new comments via email. There are many medium-to-large relatively stable tech companies in the Bay Area that came out of these start-ups.

Case Report: Glaxosmithkline Reorganizing Drug Discovery (a) Essay

You are commenting using your Facebook account. GSK should work on the strength of brand and marketing ability since marketing costs are very high in pharmaceuticals. Or the side effects are quite unbearable!


Buell and Robert S. By continuing to use this website, you agree to their use. Specialist teams can be formed to carry out specific complex tasks which are common across various areas of the process. Yamada strategy generated skepticism within and outside the organization, causing buyer uncertainty. They are oftentimes the product of university professors or graduate students who then decided to try applying their research in industry. Yes, of course this involves finding drugs that work, but in leading the company and figuring out a strategy, finding things that work is not the overarching job duty at the top.

This reorganization placed nearly 2, research scientists into six centers of excellence in drug discovery CEDD. Reputation is very important in experience good markets.

This case documents the efforts of the new leadership team to improve access, regain trust, and transform reorganjzing organization to address the broadening medical needs of the nation’s disxovery veteran population.

A company is not around just to discover things, even if they are potentially useful. The drug discovery process can be divided into several steps: Addresses issues about the benefits of focus vs. Or the compound is hard to get into a pill form for patients to take!

Though they might transition to business roles in a pharmaceutical company, those that work purely as physicians or scientists are not business people and to do their jobs well, it is hard to be both at once. Yet employees often have discretion to deviate from their prescribed sequence. Technology and Operations Management.

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Case Report: Glaxosmithkline Reorganizing Drug Discovery (a) Essay Example | Graduateway

Biotech firms entered into the pharmaceutical market because they were able to process and produce target drugs much faster. Only big firms are allowed for capital investment in technologies since smaller firms could not afford. CEDDs were small with low bureaucracy for daily interaction. Deliver more products of value 3. This results in developing 80 drugs in drig months. Sometimes the two coincide, but often, they do not, and usually you have no idea until the drug is tested out in humans.


GlaxoSmithKline: Reorganizing Drug Discovery (A) | star on earth

As shown in the figure below, this process takes several years and encompasses a wide range of expertise and skills. However they are less likely to progress to Phase III. People whose professions are purely to be medical doctors or scientific researchers are not trained to make these calls.

Economies of learning are very important in such environment; they refer to reductions in unit costs due to the accumulation of experience over time.

GlaxoSmithKline: Reorganizing Drug Discovery (A)

Innovation, Evolution and the Environment Besanko et al Bibliography Besanko et al Consumers who have positive experience with a brand are reluctant to switch where there is a high uncertainty that competing product may not work. Working paper available here.

GSK get the opportunity to innovate, promising to improve the research productivity by leveraging the benefit of scale in certain areas and focus in other. In such way communication is improved across organizations.