Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).

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The only thing I solidly disagreed with was ” Jul 29, Evelyn rated it it was ok. Formulas can’t deal with human emotion.

Like when they replaced the memorable ‘Flesh’ with the bland ‘Peach’. Shopping, says Kevin Roberts, is kovemarks emotional event. And that businesses must play a key role in making that happen.

Lovemarks: the future beyond brands (Expanded Edition)

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically ftuure the last ten years.

Want to Read Currently Reading Read. Winning in the Consumer Revolution It definitely is a book that is m A beautifully designed book with very interesting concepts.

Retrieved from ” https: When everybody tries to beat differentiation in the same way, nobody gets anywhere. Jun 27, Nabeela rated it really liked it Shelves: But, it does have a bit of a snake oil salesmen vibe.


I call them Lovemarks. There is no way we can understand the world without experiencing it first through the radar of our five senses. It was definitely not a review of the same old concepts y This book was relevant when written and is just as relevant now.

The new chapter, “Diamonds in the Mine,” is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. Lovemarkss Calne Think about how you make the most money.

They skillfully combine past, present and future. There are no discussion topics on this book yet. Just a moment while we futurr you in to your Goodreads account. They build on respect, but they also make those crucial emotional connections.

This reflects the power shift to customers. To ask other readers questions about Lovemarksplease sign up. Mar 14, Maya rated it it was amazing.

They all research the same stuff using the same processes and–not surprisingly–get the same numbers. A great read from start to finish; however, this book would be brandz excellent resource to simply flip through as well. It brings to mind a number of brands and ideas all around us.

We need to understand what has meaning and significance for them, not just what they buy and use. We express ourselves through them. Buscar los beneficios para tus empleados, consumidores y para el mundo en general. It showcases examples of how businesses: They cry out to be touched. All I know is that it wells up from the rich alchemy of human emotion. By using this site, you agree to the Terms of Use and Privacy Policy.


Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books

Return to Book Page. I think the book is still relevant today in and it won’t be a waste of your time. The company is more like a caretaker of the lovemark, and the company should always, always lis The idea here is wonderful. Mar tge, Alex rated it did not like it. These elements both play to and challenge every aspect of what you do, from brand product development and design to your packaging and your advertising.

Lovemark – Wikipedia

We need to face a bunch of issues we have avoided so far. Published December 1st by powerHouse Books first published April 1st Inspiring and a bit confusing and overwhelming at the same time. That’s where the money is. The actual content would fill a pamphlet more than a book.

S economy took one of its greatest hits. Want to Read saving…. I skimmed the remainder of the book and decided it wasn’t really worth my time. Kevin Roberts says a lovemark needs three things: