The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

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As a direct result, markets are getting smarter, To speak with a human voice, companies must share the concerns of their communities. Already, companies that speak in the language of manifiesro pitch, the dog-and-pony show, are no longer speaking to anyone.

It’s supposed to suck.

You’ve got our data. Companies need to lighten up and take themselves less seriously. And it will be the most exciting conversation business has ever engaged in.

We want to talk to customers directly in our own voices, not in platitudes written into a script. Sadly, the part manifiesot the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.

The Cluetrain Manifesto

We have real power and we know it. That’s why the Almighty hath given us asses: And a discussion about.

It delivers a “tough love” message: The ability of the internet to link to additional information — manifiesgo which might exist beyond the formal cluetain of organizational structure or published material from such an organization — acts as a means of subverting, or bypassing, formal hierarchies.

As policy, these notions are poisonous. How long do you think it took for pre-Web culture to figure out where to draw the lines? To the extent possible under law, David Weinberger and Doc Searls has waived all copyright and related or neighboring rights to New Clues. Optimally, it should relate to something their market actually cares about.


Clouds roll over us night and day. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge.

We know some people from your company.

Cluetrain Manifesto

It will make you sad for the way companies perceive the web today and joyous for the possibilities to come. They are conducted in a human voice. Your tired notions of “the market” make our eyes glaze over. Companies that have no part in this world, also have no future. We’d like it if you got what’s going on here. That would get your name around better than your entire million dollar web site.

We are the ones who maniiesto messages. If you’re reading this book, you’re in these pages. Conversations among human beings sound human. What else can we talk about? The authors, through the remaining theses, then examine the impact that these changes will have on organizations and how, in turn, organizations will need to respond to the changing marketplace to remain viable. Corporations do not speak in the same voice as these new networked conversations.

Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. The Cluetrain Manifesto explores the profound depths of this change to deliver an analysis that will enlighten and challenge you, make you laugh or drive you crazy. And an argument over. If they blow it, it maniviesto be their last chance.


Oceans rise and fall. You want to know what to buy? Now two more hordes threaten all that we have built for one another.

That’d be real nice. If we want our government to back off, the deal has to be that if — when — the next attack comes, we can’t complain that they should have surveilled us harder. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.

Companies must ask themselves where their corporate cultures end. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.

People of earth…

One inside the company. The devices we use to connect to the Internet are not the Internet. If you don’t impress us, your investors are going to take a bath. Support the manfiiesto that truly “get” the Web. Do you hear that, Security for Privacy trade-off? These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.